Materi 28 - Digital Marketing Lanjutan

Marketing Automation dan CRM

HubSpot, Salesforce, Zoho. Automation save 50 persen waktu marketer. CRM jadi pusat semua data customer.

Durasi 28 Menit Level intermediate Kurikulum 30 Materi

1. Mengapa Automation

Marketer menghabiskan 30-40 persen waktu untuk task repetitive. Automation handle: email blast, lead nurturing, social scheduling, reporting. Bebaskan waktu untuk strategi dan kreativitas. ROI sangat tinggi.

2. CRM Adalah Tulang Punggung

Customer Relationship Management. Database semua interaksi customer. Sales lead tracking. Email history. Support ticket. Notes. Tools: HubSpot (free tier bagus), Salesforce (enterprise), Zoho (mid-market), Pipedrive (sales-focused).

3. Automation Workflow

Email lifecycle: welcome series, onboarding, abandoned cart, re-engagement, win-back. Lead nurturing: drip campaign berdasar persona dan stage. Behavioral triggers: visit pricing page, download ebook, watch demo. Tools: HubSpot Workflows, Marketo, ActiveCampaign.

4. Lead Scoring

Score lead berdasar action dan attribute. Demographics (job title, company size). Behavioral (visited pricing, downloaded ebook, viewed demo). Engagement (email open, click). Score tinggi = sales-ready. Pass ke sales tim. Hindari ngotot ke lead yang belum siap.

5. Integration dan Reporting

CRM connect dengan email tool, ads platform, analytics, support. Single source of truth. Dashboard real-time untuk decision. Custom report per stakeholder. ROI tracking per channel dan campaign. Data-driven culture.

Tugas Praktik

  1. Setup HubSpot free tier
  2. Buat 1 email automation workflow
  3. Setup lead scoring sederhana
  4. Integrate CRM dengan website
  5. Pelajari template campaign dari HubSpot Academy

Rangkuman