CHAPTER 11 - PM HERO

Product Market Fit (PMF)

Holy grail of startup. PMF artinya produk solve real problem untuk market besar yang willing to pay.

TIME: 28MLEVEL: intermediate30 CHAPTERS

1. Apa Itu PMF

Term dari Marc Andreessen. "When you have product market fit, you can feel it." Demand pull product instead of you push. Customer recommend tanpa diminta. Retention high. Growth organic.

2. Cara Ukur PMF

Sean Ellis test: "How disappointed would you be if you could no longer use this product?" Kalau 40 persen+ jawab "very disappointed" = ada PMF. Quantitative tapi simple. Setup survey ke active user.

3. Tanda Pre-PMF

Growth slow. Churn tinggi. Sales harus ngotot push. NPS rendah (kurang dari 30). Word-of-mouth zero. Customer ngga beralih dari kompetitor. Funnel leak di mana-mana. Banyak metric "ok" tapi ngga ada yang "wow".

4. Tanda Post-PMF

Growth organic. Churn rendah. Customer vocal di review. Sales jadi inbound. NPS 50+. Feature request banyak. Press coverage. Hire rate tinggi (people want to join). Setiap metric berkilau.

5. Path to PMF

1) Define ICP (ideal customer profile) jelas. 2) Build minimum lovable product (bukan minimum viable). 3) Iterate berdasar customer feedback. 4) Pivot kalau perlu. 5) Measure PMF dengan Sean Ellis test. 6) Saat hit PMF, scale akuisisi.

YOUR MISSION

Run Sean Ellis survey di produkmu
Define ICP dengan specific criteria
Audit pre vs post PMF tanda
Pelajari case study Slack atau Airbnb path to PMF
Track NPS quarterly

POWER-UP RECAP

PMF: demand pull, bukan push
Sean Ellis test: 40 persen very disappointed
Pre-PMF: growth slow, retention low
Post-PMF: organic growth, NPS 50+
Path: ICP, MLP, iterate, pivot, measure, scale