Bug yang sampai ke production cost mahal. PM perlu skill QA collaboration dan release planning untuk smooth launch.
PM bukan testing yourself, tapi own quality strategy. Define test plan dengan QA tim. Acceptance criteria clear. Edge case identifikasi. Sign off sebelum release. Quality is product feature, not afterthought.
Unit test (developer). Integration test (system). End-to-end test (full flow). User acceptance test (UAT, by user atau PM). Setiap level catch different bugs. Discuss strategy dengan QA tim di awal sprint.
Big Bang: launch ke 100 persen user sekaligus. Risky tapi simple. Phased Rollout: 1 persen, 10 persen, 50 persen, 100 persen. Safer, allow detect issue. Beta: limited user dulu test. A/B test launch: split test fitur baru. Pilih sesuai risk profile.
Production deploy ready. Documentation updated. Customer support trained. Marketing materials ready. Legal review done (untuk fitur sensitive). Monitoring dan alerts setup. Rollback plan defined. Communication ke stakeholder send.
First 24-48 hours kritikal. Watch metric: error rate, response time, user complaint. Customer support feedback. Social media monitoring. Be ready hotfix atau rollback. Document lesson learned untuk next launch.