Satu metric yang paling matter. Yang merefleksikan core value produk. Aligns whole company toward outcome yang sama.
Single metric yang paling represent core value yang produk berikan ke customer. Bukan vanity metric. Predictive untuk long-term success. Famous example: Spotify time spent listening, Airbnb nights booked, Slack messages sent.
1) Reflect customer value (bukan business value). 2) Leading indicator (predict future revenue). 3) Actionable (tim bisa moves it). 4) Understandable di seluruh org. 5) Measurable accurately. Test 5 kriteria ini.
NSM di puncak. Below: input metric (yang directly drive NSM). Below: feature-level metric. Connected vertically. Move feature metric → input metric → NSM. Setiap level bertanggung jawab pada metric specific.
Output metric: berapa fitur shipped, berapa user signup. Activity level. Outcome metric: did customer get value? Revenue? Retention? Outcome lebih bermakna. Modern PM fokus outcome, bukan output.
Total user (tanpa retention). Page view tanpa engagement. Email open tanpa click. Easy untuk grow tapi ngga predict success. Track tapi jangan obsess. NSM dan input metric lebih penting.