CHAPTER 25 - PM HERO

Growth Strategy untuk Product

Acquisition, activation, retention, revenue, referral. Dasar growth model AARRR. PM growth fokus end-to-end funnel.

TIME: 28MLEVEL: advanced30 CHAPTERS

1. AARRR Pirate Funnel

Dave McClure framework. Acquisition (first contact), Activation (first valuable experience), Retention (come back), Revenue (monetize), Referral (bring others). Growth PM fokus optimasi semua step.

2. Identify Bottleneck Growth

Hitung conversion antar step. Step paling lemah = focus area. Compounding effect: 10 persen improvement di setiap step = 1.1 pangkat 5 = 61 persen overall growth. Don't spread effort thin di semua step.

3. Growth Loop vs Funnel

Funnel: linear, user keluar. Growth Loop: user activity drive new user (referral, content, viral). Loop lebih powerful jangka panjang. Dropbox referral, TikTok content loop, Airbnb SEO. Identifikasi loop di produk Anda.

4. Growth Experiment Velocity

Modern growth team run 5-10 experiment per minggu. 80 persen fail. 20 persen yang work bawa exponential growth. Speed beats perfection. Track experiment dashboard. Documentation belajar dari failure dan success.

5. Common Growth Levers

Onboarding optimization (improve activation). Email lifecycle (drive retention). Referral program (referral). Pricing optimization (revenue). Content SEO (acquisition). Setiap produk punya leverage berbeda. Test banyak.

YOUR MISSION

  1. Map AARRR funnel produkmu
  2. Hitung conversion setiap step
  3. Identify 1 bottleneck untuk fokus
  4. Run 3 growth experiment per minggu
  5. Pelajari case Dropbox referral

POWER-UP RECAP